Copy Lead, Claude

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We're looking for a Copywriter with a blend of agency advertising background and in-house experience. You can concept and ship campaigns, have experience across categories and product types, and know how to write for audiences that bring tension to the room. Ideally you've worked on a brand where trust itself was the line to walk. At minimum, you've written for specific audiences where the easy, consumer-shiny line was the wrong one, and found something more honest that still moved people.

This role sits within the Creative Studio and leads copy for brand campaigns for Claude. You'll partner with art directors and designers to concept at the highest level, and carry the work all the way down to the last headline in execution. Whether the starting point is a fully fleshed brief or just an idea, you know how to build the work out from there.

You'll also work closely with our Head of Copy to keep evolving Claude's voice and tone through the campaign lens. That means your day-to-day writing isn't just output, it's input into how the brand voice grows. The guidelines are still in growth mode, and Claude's voice flexes across other audiences and parts of the business, so you'll have a foot in both worlds: shipping campaign work and shaping the broader writing system.

You may be a good fit if you

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

• Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH.
• Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward.
• Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head-on, and earn trust without flattening the idea or the voice.
• Partner cross-functionally with brand marketing, media, product marketing, and comms to get campaign work shipped, with the independence to drive it and the collaboration to make it better.
• Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole.
• Build on Claude's voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines.
• Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.
• 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
• Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
• Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
• Think conceptually and build while you go. You've been in startup mode, you can start from the smallest of briefs, and you don't need a finished strategy to make progress.
• Push beyond the brief when you're given one, and bring back something better than what was asked for.
• Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus, but at minimum you've spoken to a specific audience holding real tension and found the line that worked.
• Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished.
• Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.
• Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped.

$255,000—$320,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.