Strategy & Operations Manager - Demand Gen Programs (APJ)

SLSQ327R270

The Demand Gen Programs team works directly with Databricks' Sales Development and Sales leaders to build a world-class top-of-funnel engine. We give every xDR and AE the programs, plays and insights they need to turn market potential into predictable pipeline and revenue.

We work where strategy, AI and the field meet. We own the programs that are moving scaled, AI-native demand gen from an experiment to the way Databricks prospects by default.

We're hiring a Manager, Demand Gen programs to own demand gen programs across our APJ business. That covers markets as different as ANZ, Japan, Korea, India and ASEAN, each with its own buyers, languages and ways of selling. You'll be the APJ Sales Development organization's strategic and operational partner, and the role has three core pillars:

Alongside Sales Development leadership, you'll work with Sales Programs, Strategy & Operations, Enablement, Marketing, Industry teams and Analytics to plan and prioritize programs, curate content and drive adoption.

The ideal candidate is a self-starter with endless curiosity who works across teams to solve complex problems end to end. You're AI-fluent, operationally rigorous and opinionated about how high-volume demand gen should run. You'd rather redesign a workflow from first principles than maintain a legacy one.

This is a rare chance to define what scaled, AI-native demand gen looks like at one of the fastest-growing companies in tech, and to set the blueprint for the industry.

• Run demand gen programs end to end : Be a true business partner to Sales Development leadership. You'll design, align, prioritize, launch, report on and inspect the global and regional demand gen programs that run in APJ. You'll turn global programs into regional versions that work in each market, and you'll run day-to-day program management with real rigor: cadences, timelines, owners and follow-through.
• Agentify programs: Teach our AI demand gen platform how to prospect. You'll build agentic plays for different scenarios: defining account and contact targeting criteria, researching the messaging and content that work with APJ buyers, and curating industry- and market-specific content and use cases. You'll work with Enablement to roll these plays out to the field and make sure they're actually adopted, not just launched.
• Keep improving programs: Use data to judge whether programs are working. You'll define success metrics, separate what works from what doesn't, run A/B tests on messaging, targeting and sequence design, and make data-driven recommendations and pivots. You'll close the loop so that what we learn goes back into program design and into the agents themselves.

What success looks like

What we look for

What this role isn't

• Own Demand Gen Programs for all of APJ. That includes outcomes and inspection, metric design, measurement and reporting, governance, benchmarking, enablement, content strategy and change management.
• Shape the AI demand gen product roadmap. Bring field feedback and APJ needs to the product team. Feed the platform the content, criteria and plays that make it Databricks' core demand gen engine for both Sales and Sales Development.
• Drive prioritization and alignment. Run regular cadences with Sales Development and Sales Strategy leaders across APJ to gather feedback, set priorities and run programs, including SPIFs, contests, pipeline reviews and reporting reviews.
• Own reporting and inspection. Build the data foundation and the executive- and field-facing reporting that shows what works and what doesn't across sequences, tactics, personas, segments and markets. Turn that reporting into clear decisions, not just dashboards.

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

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