Senior Marketing Manager, Growth

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Senior Marketing Manager, Growth to help build our AI-native marketing operating system. You'll unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website proving Webflow is the reference implementation for how modern enterprise marketing should work.

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $150,000 - $180,000
• Zone B: $141,500 - $170,000
• Zone C: $131,500 - $158,000

• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for an existing vacancy
• Reporting to the VP, Revenue Marketing

• Own web optimization and A/B testing in partnership with the demand-gen team. Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents). Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes.
• Own the web-side execution of AEO in partnership with the AEO lead. The AEO lead owns methodology, measurement, and category strategy; you own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices.
• You are the AEO lead's trusted site-side partner — the one who turns their strategy into live citation wins on webflow.com.
• Run webflow.com as a "living" website, not a project that ships and stops. Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform. This is the customer-zero narrative made real: Webflow on Webflow, demonstrated through webflow.com, built and optimized on our own product every day.

• BA/BS degree or equivalent experience

• Think in systems, not campaigns. When a channel underperforms, you look at the signal layer, not the campaign copy. When a page converts, you ask what feedback loop just closed.
• Ship and iterate. You'd rather run ten disciplined tests than debate one perfect page. You have a bias toward getting a valid experiment live this week, and a hypothesis-first instinct for what to test next.
• Are technically fluent enough to be dangerous. You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator. You partner with GTM Engineering as a peer, not a customer.
• Distinguish signal from noise in intent data. You know why a hand-raiser can convert dramatically better than a LinkedIn lead, and you build campaign design around that reality.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.